AI search terms, in plain English.

AI citation

A link an AI assistant shows as a source for its answer.

AI crawler

Software an AI company uses to visit and read web pages.

AI declines to recommend

When an AI assistant gives general advice instead of naming any business.

AI visibility

Whether AI assistants name your business, how they describe it, and which websites they cite when customers ask for recommendations.

Answer engine optimization (AEO)

A common name for work meant to help a business appear in answers from ChatGPT and similar tools.

Not checked directly by Logres

Authority

How fully the business's own website explains its services and answers the questions customers ask before choosing.

Not checked directly by Logres

Citation gap

A website an AI answer cites for a competitor but not for your business.

Citation to your website

A link in an AI answer that points to the business's own website.

Credibility

Independent websites, associations, directories, and publications that support facts about the business.

Not checked directly by Logres

Display band

A plain word attached to a 0–100 result to make the number easier to scan.

Earned citation

A link in an AI answer from an independent website that mentions your business.

Entity recognition

Matching a name in an AI answer to the correct real business.

Extractability

How easily software can find and understand the important facts on your website.

Generative engine optimization (GEO)

Another common name for work meant to improve how AI assistants describe and recommend a business.

Not checked directly by Logres

llms.txt

A simple website file that gives AI crawlers a short guide to the business and its important pages.

Mention rate

The percentage of usable AI answers that name a business at least once.

New starting check required

A notice that two results should not be compared because the questions or scoring rules changed.

Question coverage

The range of customer questions included in a Logres check.

Question set

The fixed group of customer questions Logres uses for one type of business.

Retrieval-augmented generation (RAG)

A way for an AI assistant to look up current documents before writing an answer.

Not checked directly by Logres

Schema markup

Hidden page labels that tell software facts such as a business name, address, phone number, and hours.

Sentiment

Reviews, ratings, and other public feedback that may affect how a business is described.

Not checked directly by Logres

Share of voice

A business's share of the names or cited links in a group of AI answers, compared with competitors.

Structure

Whether important website content and business facts are arranged so software can find and understand them.

Not checked directly by Logres

Structured data

Business facts placed in a web page with clear labels that software can read.

Unusable answer

An AI reply that cannot fairly be used because it failed, was empty, or named no known business.